Murf AI — Customer Case Study Intelligence Database

01 · Executive Summary

What the public customer evidence shows

The reviewed evidence is concentrated around AI-assisted voiceover production, Learning & Development, technical education, localization and global content operations. Seven named organizations have formal Murf case-study pages in the reviewed source set; Air France and Philips appear in Murf's customer-community feature.

9named organizations with direct Murf customer evidence

7formal Murf case-study pages identified

80%largest explicit cost reduction: AgriSphere

95%largest explicit translation-time reduction: Vertiv

Scope discipline: Murf says it serves 300+ Forbes 2000 companies, but the public source reviewed does not name all of them. This report does not manufacture a 300-company list.

02 · Case Study Landscape

Customer evidence map

Dominant department

L&D / instructional design. Training and educational production appear in every named example reviewed.

Dominant workflow

Script → AI voiceover → review → localization / update.

Expansion trigger

More content, localization, frequent changes and cross-team access.

Strongest economic evidence

AgriSphere: 80% reported expense reduction; Pertrain: >91% for one unnamed client.

03 · Master Customer Database

Identifiable named customer examples

Company	Industry	Country	Relationship	Department	Use case	Feature	Main result	Source
AgriSphere Services LLC	Agriculture / Safety	United States	VERIFIED — official Murf case study	Training / Operations / Support	Safety training, customer support, multilingual training	Murf Studio; translation; enterprise unlimited production	80% reported cost reduction	Source
Vertiv	Digital Infrastructure / Data Centers	United States	VERIFIED — official Murf case study	Vertiv Academy / Curriculum Design	Technical training and localization	Murf voices; translation; shared glossaries	95% translation-time reduction: 4–6 weeks → 3–5 hours	Source
Omnicom Production	Marketing / Advertising / Content Production	United States / Global	VERIFIED — official Murf case study	Innovation Lab / Production	Global voice production, personalization, localization and regulated/pharma content	Murf AI voice models; multilingual voices; pronunciation/emotion controls	45% reduction in voiceover production time	Source
Thinkproject	Built Asset / Construction Software	Germany	VERIFIED — official Murf case study + customer profile	Academy / Instructional Design	Customer, employee and partner e-learning; content maintenance	Murf voices; Say It My Way; Pronunciation Library; comments	50% faster video content development	Source
Nestlé	Food & Beverage / FMCG	Switzerland / Global	VERIFIED — official Murf case study + customer profile	IT Innovation & Enterprise Architecture; Learning Experience Design	IT innovation communication and learning experience design	Murf x Canva integration; TTS; multilingual voices	30% reduction in routine voiceover production time	Source
Pertrain	Mining & Construction Training / E-learning	Australia	VERIFIED — official Murf case study	Learning & Development	E-learning voiceovers	Murf Studio; collaborative workspace; subtitle exports	$0 spent on revisions highlighted by case study	Source
Baptist Health	Healthcare	United States	VERIFIED — official Murf case study	Learning & Development	Employee e-learning and training voiceovers	Murf AI voices; translation features; audio export	50% faster voiceover production	Source
Air France	Aviation / Airline Training	France	VERIFIED CUSTOMER PROFILE — Murf Global Leaders feature	Flight Crew Training Department	Regulatory e-learning / flight-crew training	Murf TTS; 120+ voices; 20 languages; voice cloning; API integration	4,500 pilots + 13,000 commercial flight crew	Source
Philips	Healthcare Technology / Medical Software	Netherlands / Global	VERIFIED CUSTOMER PROFILE — Murf Global Leaders feature	Patient Care Informatics education	Educational video development for cardiovascular software products	Murf AI Studio	Educational video development confirmed	Source

04 · Top Case Studies

Top 9 by evidence-weighted impact

Only nine named examples met the public-evidence threshold in the reviewed source set. A Top 20 would require inventing customers or filling gaps with unsupported assumptions.

Rank	Company	Industry	Main result	Impact	Evidence
1	AgriSphere Services LLC	Agriculture / Safety	80% lower annual content-production expense; 24+ hours → 20 minutes/video; instant Spanish versions; expansion to manufacturing, HR, marketing and engineering.	94/100	VERIFIED — official Murf case study
2	Vertiv	Digital Infrastructure / Data Centers	95% faster translation; 14+ languages across 40+ countries; centralized training and terminology resources.	94/100	VERIFIED — official Murf case study
3	Omnicom Production	Marketing / Advertising / Content Production	45% faster voice production; 25 languages; less dependence on studio/talent resources; zero recurring voice-usage costs stated by Murf.	92/100	VERIFIED — official Murf case study
4	Thinkproject	Built Asset / Construction Software	50% faster video development; audio-only updates; multilingual production and collaborative terminology/review.	91/100	VERIFIED — official Murf case study + customer profile
5	Nestlé	Food & Beverage / FMCG	30% average reduction in routine voiceover production; some cited tasks fell from ~6 hours to minutes; Canva-integrated workflow.	89/100	VERIFIED — official Murf case study + customer profile
6	Pertrain	Mining & Construction Training / E-learning	Immediate generation, instant revisions, client collaboration and subtitle exports.	87/100	VERIFIED — official Murf case study
7	Baptist Health	Healthcare	50% faster voiceover production; no dependence on in-house voice talent; faster prototyping and stakeholder review.	84/100	VERIFIED — official Murf case study
8	Air France	Aviation / Airline Training	Written scripts converted to voiceovers; configurable voices; API integration used in training production.	82/100	VERIFIED CUSTOMER PROFILE — Murf Global Leaders feature
9	Philips	Healthcare Technology / Medical Software	Professional educational voiceovers; faster production and improved quality reported directionally.	75/100	VERIFIED CUSTOMER PROFILE — Murf Global Leaders feature

05 · Detailed Case Studies

Deep-dive customer files

CASE 01

AgriSphere Services LLC

Agriculture / Safety · United States

94/100

VERIFIED — official Murf case study Safety training, customer support, multilingual training

Department

Training / Operations / Support

Confirmed product / feature

Murf Studio; translation; enterprise unlimited production

Business problem

External vendors, high per-video cost, 100+ videos needed for OSHA training, 24+ hour minimum production.

Solution / after

80% lower annual content-production expense; 24+ hours → 20 minutes/video; instant Spanish versions; expansion to manufacturing, HR, marketing and engineering.

BEFORE

External vendors, high per-video cost, 100+ videos needed for OSHA training, 24+ hour minimum production.

→

AFTER

80% lower annual content-production expense; 24+ hours → 20 minutes/video; instant Spanish versions; expansion to manufacturing, HR, marketing and engineering.

Measured / reported impact

80% reported cost reduction
24+ hours → 20 minutes
100+ videos required for comprehensive OSHA program
Instant Spanish versions

“What Murf has done for us is commoditized content creation. We can create as much content as fast as we want, as many changes as we want, as many iterations as we want, without any impact to our bottom line.”
— Frank Byers, President & CEO

Open primary source · Impact score: 94/100 (analyst assessment, not a Murf score).

CASE 02

Vertiv

Digital Infrastructure / Data Centers · United States

94/100

VERIFIED — official Murf case study Technical training and localization

Department

Vertiv Academy / Curriculum Design

Confirmed product / feature

Murf voices; translation; shared glossaries

Business problem

Regional teams created inconsistent training; translation for 14+ languages took 4–6 weeks and involved vendors/reviews.

Solution / after

95% faster translation; 14+ languages across 40+ countries; centralized training and terminology resources.

BEFORE

Regional teams created inconsistent training; translation for 14+ languages took 4–6 weeks and involved vendors/reviews.

→

AFTER

95% faster translation; 14+ languages across 40+ countries; centralized training and terminology resources.

Measured / reported impact

95% translation-time reduction: 4–6 weeks → 3–5 hours
14+ languages
40+ countries
Higher completion/certification rates reported directionally

“What really impressed me was how intelligently Murf captured translations. Even with acronyms like PPE, Murf knew how to translate them correctly in Spanish and French.”
— Thomas Nguyen, Curriculum Designer

Open primary source · Impact score: 94/100 (analyst assessment, not a Murf score).

CASE 03

Omnicom Production

Marketing / Advertising / Content Production · United States / Global

92/100

VERIFIED — official Murf case study Global voice production, personalization, localization and regulated/pharma content

Department

Innovation Lab / Production

Confirmed product / feature

Murf AI voice models; multilingual voices; pronunciation/emotion controls

Business problem

High content demand, personalization, multi-market studio coordination and repeated regulatory updates made voice production complex.

Solution / after

45% faster voice production; 25 languages; less dependence on studio/talent resources; zero recurring voice-usage costs stated by Murf.

BEFORE

High content demand, personalization, multi-market studio coordination and repeated regulatory updates made voice production complex.

→

AFTER

45% faster voice production; 25 languages; less dependence on studio/talent resources; zero recurring voice-usage costs stated by Murf.

Measured / reported impact

45% reduction in voiceover production time
25 languages
Zero recurring voice usage costs stated by case study

“With Murf AI, this is completely different because there's no need for everyone to be in the same room at once. We can now do it in stages.”
— Jonathan Leck, Global Director of Digital Innovation

Open primary source · Impact score: 92/100 (analyst assessment, not a Murf score).

CASE 04

Thinkproject

Built Asset / Construction Software · Germany

91/100

VERIFIED — official Murf case study + customer profile Customer, employee and partner e-learning; content maintenance

Department

Academy / Instructional Design

Confirmed product / feature

Murf voices; Say It My Way; Pronunciation Library; comments

Business problem

Frequent product changes required re-recording; English/German/French versions increased complexity.

Solution / after

50% faster video development; audio-only updates; multilingual production and collaborative terminology/review.

BEFORE

Frequent product changes required re-recording; English/German/French versions increased complexity.

→

AFTER

50% faster video development; audio-only updates; multilingual production and collaborative terminology/review.

Measured / reported impact

50% faster video content development
Average course has around 8 videos
80% less production time for audio-only updates
English, German and French

“If an update is needed, Murf AI allows us to modify just the audio file, cutting down production time by 80% compared to recreating the entire video.”
— Mandie Coetzee, Academy Manager

Open primary source · Impact score: 91/100 (analyst assessment, not a Murf score).

CASE 05

Nestlé

Food & Beverage / FMCG · Switzerland / Global

89/100

VERIFIED — official Murf case study + customer profile IT innovation communication and learning experience design

Department

IT Innovation & Enterprise Architecture; Learning Experience Design

Confirmed product / feature

Murf x Canva integration; TTS; multilingual voices

Business problem

Voiceover work could take hours; revisions restarted production and multilingual versions multiplied effort.

Solution / after

30% average reduction in routine voiceover production; some cited tasks fell from ~6 hours to minutes; Canva-integrated workflow.

BEFORE

Voiceover work could take hours; revisions restarted production and multilingual versions multiplied effort.

→

AFTER

30% average reduction in routine voiceover production; some cited tasks fell from ~6 hours to minutes; Canva-integrated workflow.

Measured / reported impact

30% reduction in routine voiceover production time
Some cited tasks: up to 6 hours → minutes
Multiple languages and regional accents

“Because it’s scalable, flexible, and offers multiple languages to leverage, you can serve global audiences while localizing content at the regional level.”
— Maria Crosas, Product Manager

Open primary source · Impact score: 89/100 (analyst assessment, not a Murf score).

CASE 06

Pertrain

Mining & Construction Training / E-learning · Australia

87/100

VERIFIED — official Murf case study E-learning voiceovers

Department

Learning & Development

Confirmed product / feature

Murf Studio; collaborative workspace; subtitle exports

Business problem

Voice actors were expensive, hard to schedule and costly for revisions; prior TTS tools did not meet expectations.

Solution / after

Immediate generation, instant revisions, client collaboration and subtitle exports.

BEFORE

Voice actors were expensive, hard to schedule and costly for revisions; prior TTS tools did not meet expectations.

→

AFTER

Immediate generation, instant revisions, client collaboration and subtitle exports.

Measured / reported impact

$0 spent on revisions highlighted by case study
One unnamed client reportedly cut voiceover budget by >91%
98% perception claim; methodology not disclosed

“Come and get Murf at like five thousand bucks or something, and save yourself a fortune.”
— Glen Coventon, Executive Director

Open primary source · Impact score: 87/100 (analyst assessment, not a Murf score).

CASE 07

Baptist Health

Healthcare · United States

84/100

VERIFIED — official Murf case study Employee e-learning and training voiceovers

Department

Learning & Development

Confirmed product / feature

Murf AI voices; translation features; audio export

Business problem

SMEs/employees recorded voiceovers, diverting them from content work; recordings required editing.

Solution / after

50% faster voiceover production; no dependence on in-house voice talent; faster prototyping and stakeholder review.

BEFORE

SMEs/employees recorded voiceovers, diverting them from content work; recordings required editing.

→

AFTER

50% faster voiceover production; no dependence on in-house voice talent; faster prototyping and stakeholder review.

Measured / reported impact

50% faster voiceover production
20,000+ appears as case-study use-case scale but is not defined in extracted text
Planned multilingual and developer expansion

“We're able to prototype a lot quicker, get samples out to the stakeholders and the subject matter experts.”
— Dr. Jason Oliver, Senior Instructional Designer & E-learning Developer

Open primary source · Impact score: 84/100 (analyst assessment, not a Murf score).

CASE 08

Air France

Aviation / Airline Training · France

82/100

VERIFIED CUSTOMER PROFILE — Murf Global Leaders feature Regulatory e-learning / flight-crew training

Department

Flight Crew Training Department

Confirmed product / feature

Murf TTS; 120+ voices; 20 languages; voice cloning; API integration

Business problem

Large regulated training audience and strict aviation standards required scalable audio production.

Solution / after

Written scripts converted to voiceovers; configurable voices; API integration used in training production.

BEFORE

Large regulated training audience and strict aviation standards required scalable audio production.

→

AFTER

Written scripts converted to voiceovers; configurable voices; API integration used in training production.

Measured / reported impact

4,500 pilots + 13,000 commercial flight crew
Six-person design team
120+ voices
20 languages
Time/cost reduction reported without percentage

“The platform's user-friendly interface and features like voice cloning and API integration have optimized our production process, reducing both time and costs associated with producing high-quality audio content.”
— Dominique Escoubet, Project Manager

Open primary source · Impact score: 82/100 (analyst assessment, not a Murf score).

CASE 09

Philips

Healthcare Technology / Medical Software · Netherlands / Global

75/100

VERIFIED CUSTOMER PROFILE — Murf Global Leaders feature Educational video development for cardiovascular software products

Department

Patient Care Informatics education

Confirmed product / feature

Murf AI Studio

Business problem

Before-state metrics are not publicly disclosed in the reviewed profile.

Solution / after

Professional educational voiceovers; faster production and improved quality reported directionally.

BEFORE

Before-state metrics are not publicly disclosed in the reviewed profile.

→

AFTER

Professional educational voiceovers; faster production and improved quality reported directionally.

Measured / reported impact

Educational video development confirmed
Faster production reported directionally
No public cost, volume or percentage disclosed

“We are using Murf AI Studio for educational video development and have been very pleased with the results.”
— Sjoerd de Vries, Learning Specialist

Open primary source · Impact score: 75/100 (analyst assessment, not a Murf score).

06 · Before vs After

The recurring workflow transformation

TRADITIONAL

Script → schedule voice talent → studio/SME recording → retakes → editing → translation vendors → review → re-recording.

→

MURF-ASSISTED

Script → select/customize voice → generate → pronunciation/emphasis edits → review → translate/localize → export → revise audio without restarting the full production.

Cost lever

Less dependence on voice actors, studios, external vendors and repeat re-recordings.

Speed lever

Immediate generation and editing; clearest deltas are 24+ hours → 20 minutes and 4–6 weeks → 3–5 hours.

07 · Business Impact

Before / after metrics database

Company	Metric	Before	After	Improvement
AgriSphere	Annual production expense	—	80% reduction	80% reported
AgriSphere	Minimum production time	24+ hours	20 minutes	≈98.6% faster, analyst calculation
Vertiv	Translation time	4–6 weeks	3–5 hours	95% reduction
Omnicom	Voiceover production	Baseline not disclosed	45% faster	45% reduction
Thinkproject	Video development	Baseline not disclosed	50% faster	50% faster
Thinkproject	Audio-only updates	Recreate video	Update audio file	80% less production time
Nestlé	Routine voiceover production	Baseline not disclosed	30% faster	30% reduction
Baptist Health	Voiceover production	Baseline not disclosed	50% faster	50% reduction
Pertrain client	Voiceover budget	Prior budget	Murf workflow	>91% reduction for one unnamed client
Air France	Training audience	—	4,500 pilots + 13,000 crew	Scale, not efficiency delta

08 · ROI Analysis

What can and cannot be calculated

Reported savings

AgriSphere: 80% lower annual content-production expense. Pertrain: one unnamed client reportedly reduced voiceover budget by more than 91%.

Independent ROI

ROI cannot be independently calculated from publicly available data. Murf contract cost and a complete comparable benefit base are not publicly disclosed for the reviewed cases.

Cost reduction ≠ ROI. A production-cost percentage does not by itself establish return on investment.

09 · Industry Analysis

Industry → companies → use cases → results

Industry	Companies	Use cases	Results
Healthcare	Baptist Health; Philips	L&D; educational video	50% faster voiceover at Baptist; directional speed/quality at Philips
Food & Beverage / FMCG	Nestlé	Learning/IT communication; localization	30% faster routine voiceover
Aviation	Air France	Regulatory e-learning	4,500 pilots + 13,000 commercial flight crew; 20 languages
Digital Infrastructure	Vertiv	Technical training; localization	95% faster translation; 14+ languages; 40+ countries
Marketing / Advertising	Omnicom Production	Global voice production; personalization	45% faster; 25 languages
Construction / Built Asset	Thinkproject	Customer/partner/employee e-learning	50% faster video development; 80% faster updates
Mining / Construction Training	Pertrain	E-learning voiceovers	>91% budget reduction for one unnamed client
Agriculture / Safety	AgriSphere	Safety training; customer support; localization	80% cost reduction; 24+ hours → 20 minutes

10 · Use Case Analysis

What organizations use Murf for

Training / L&D

Dominant cluster across Baptist Health, Vertiv, Thinkproject, Pertrain, Air France, Philips and AgriSphere.

Localization

Strongest quantified evidence: Vertiv and Omnicom; also explicit at Thinkproject, AgriSphere and Air France.

Customer education

Thinkproject and AgriSphere show customer-facing education/support applications.

API / developer

Air France explicitly cites API integration; no public API volume or savings figure.

11 · Enterprise Adoption

Pilot → department → multi-team pattern

Entry: L&D, academy, instructional design, innovation or production.

Proof: faster voiceover, fewer recording dependencies, faster revisions or localization.

Expansion: a second problem is solved, such as multilingual delivery, customer support or another department.

Best public example: AgriSphere expanded from safety training into manufacturing, HR, marketing and engineering. Thinkproject shows sustained Academy use and broader content-maintenance workflows.

12 · Localization

Localization is a major public value driver

Vertiv

14+ languages, 40+ countries; 4–6 weeks → 3–5 hours.

Omnicom

25 languages; 45% faster voice production.

13 · Training / L&D

Training is the strongest public case-study cluster

Public customer evidence repeatedly positions Murf as a production layer for learning teams: narration, localization, technical terminology, revisions and stakeholder review.

Strongest training evidence: Vertiv combines localization speed, global scale and directional learning outcomes; AgriSphere combines economics, production speed and content volume; Thinkproject combines long-term use, multilingual production and rapid updates.

14 · API / Developer Cases

API evidence is narrower than Studio evidence

Air France: customer profile explicitly cites API integration with voice cloning, 120+ voices and 20 languages. It says API integration reduced time and costs but gives no numeric delta.

Do not infer API customer status: integrations and API availability are not proof that every Murf customer uses the API.

{API_LINKS}

15 · Customer Expansion

Expansion evidence

Company	Core use	Expansion evidence	Strength
AgriSphere	Safety training	Manufacturing, HR, marketing, engineering; support and Spanish localization	High
Thinkproject	Academy / e-learning	Multilingual training, updates, scenarios and collaboration	High
Baptist Health	L&D voiceover	Planned multilingual and developer expansion	Medium / High
Omnicom	Production innovation	Global client work, 25 languages, regulated/pharma content	High

16 · Competitive Usage

Competitor-tool evidence

The reviewed public customer sources do not provide sufficient evidence to state that these organizations also use HeyGen, Colossyan, Hour One, D-ID, Elai or Vyond. Canva and Adobe are confirmed as Murf integrations, but integration is not automatically competitor usage.

Conclusion: competitor usage is not publicly disclosed at sufficient granularity for this customer set.

17 · Limitations / Negative Evidence

What the public record does not show

Not publicly disclosed

Customer contract values
Audited ROI / payback
Renewal rates
API call volumes
Complete 300+ Forbes 2000 customer list
Systematic churn/failure data

Claims requiring caution

“100% natural-sounding” is vendor case-study language, not an independent benchmark.
Pertrain's >91% reduction concerns one unnamed client.
Vertiv completion/certification improvement has no public percentage.
Air France time/cost improvement has no public numerical delta.

18 · Top Metrics

Most important public results

80%AgriSphere reported production-expense reduction

95%Vertiv translation-time reduction

45%Omnicom voiceover-production-time reduction

50%Thinkproject and Baptist Health production-time reductions

Scale examples: Vertiv — 14+ languages / 40+ countries; Omnicom — 25 languages; Air France — 4,500 pilots + 13,000 commercial flight crew.

19 · Strategic Insights

Answers to the key business questions

Why buy Murf?

Compress voiceover production, reduce talent/vendor dependency, simplify revisions and localize audio.

Who adopts first?

L&D, instructional design, academies, learning experience design and content/production teams.

What drives expansion?

Localization, frequent changes, rising content volume and adjacent departmental demand.

What is the biggest measurable benefit?

Production-time compression and localization.

Is localization a major driver?

Yes across multiple named cases.

What remains unsolved?

Public evidence is weak on independent ROI, churn, failure rates, competitor overlap and customer-by-customer spend.

20 · Source Audit

Source verification ledger

Source	URL	Tier	Claim supported
Murf About	https://murf.ai/about	Tier 1	Current scale and customer-story positioning
AgriSphere	https://murf.ai/case-studies/agrisphere	Tier 1	80% cost reduction; 24h→20m; Spanish; expansion
Vertiv	https://murf.ai/case-studies/vertiv	Tier 1	95% translation-time reduction; 14+ languages; 40+ countries
Omnicom	https://murf.ai/case-studies/omnicom	Tier 1	45% faster; 25 languages; global production
Thinkproject	https://murf.ai/case-studies/thinkproject	Tier 1	50% faster; 80% faster updates; multilingual
Nestlé	https://murf.ai/case-studies/nestle	Tier 1	30% faster; Canva; multilingual
Pertrain	https://murf.ai/case-studies/pertrain	Tier 1	$0 revisions; >91% unnamed-client budget reduction
Baptist Health	https://murf.ai/case-studies/baptist-health	Tier 1	50% faster; L&D; planned expansion
Global Leaders	https://murf.ai/global-leaders-scaling-with-murf-ai	Tier 1	Air France, Philips, Nestlé, Omnicom, Thinkproject
High on Tales	https://highontales.com/case-studies/murf-ai/	Tier 2	Murf is the client; excluded from Murf-user rankings
AWS Murf case	https://aws.amazon.com/solutions/case-studies/murf-ai-case-study/	Tier 2	Murf infrastructure/Falcon; not a Murf customer case

Evidence rule: direct first-party customer cases/profiles are treated as verified relationships; quantitative outcomes remain first-party/customer-reported unless independently audited.

21 · Final Verdict

Decision-oriented synthesis

Strongest customer use case

L&D / technical-training voiceover production, especially when content changes or must be localized.

Industries with clearest value

Healthcare, aviation, digital infrastructure, construction software, agriculture/safety, global FMCG and content-production agencies.

Strongest measurable benefit

Production-time compression. Public evidence includes 24+ hours → 20 minutes and 4–6 weeks → 3–5 hours.

Highest ROI evidence

AgriSphere has the strongest public economic evidence with an 80% reported production-expense reduction. True ROI remains uncalculable publicly.

Greatest documented scale

Air France gives the clearest named training-audience scale; Vertiv gives the clearest geographic scale.

Strongest localization

Vertiv: 95% translation-time reduction, 14+ languages, 40+ countries.

Strongest training impact

Vertiv combines localization speed, global reach and directional learning outcomes; AgriSphere adds strong economic evidence.

Best-fit company

Organizations with recurring voice content, training, product education, regulated communications or multilingual production needs.

May not need Murf

Very low-volume teams with few revisions/localization needs, or projects where bespoke human performance is the primary requirement.

Biggest limitations

Public metrics are largely first-party reported; pricing, audited ROI, churn and negative-case evidence are sparse.