SYNTHESIA — Companies Report

Problem

Engineer training + disruption communications

Before → implementation

Before: Traditional instructor travel, classrooms, camera/editing workflows and manual localization created scale bottlenecks.

Implementation: Real instructor expertise is captured once; Synthesia avatars deliver training. Reusable passenger templates turn script updates into localized videos.

Problem

Training across ~2,000 stores

Before → implementation

Before: External video production cost about $12,000/video; only five videos were made for ~$60,000 in one year.

Implementation: An eight-person team moved production in-house using Synthesia and created supplemental LMS videos alongside instructor-led training.

Problem

Training across 150+ manufacturing plants

Before → implementation

Before: Outsourced production took months, was costly, and localization was difficult.

Implementation: Four-person team brought video production in-house, using rapid drafts, collaboration and localization.

Problem

Continuous-improvement training across 170 countries

Before → implementation

Before: PowerPoints were generic and mostly English; traditional video was slow and hard to localize.

Implementation: AI avatars and one-click translations support recurring training, updates and localized delivery.

Problem

OpEx Academy and global transformation

Before → implementation

Before: Third-party video production was too expensive; filming internally required skills, actors and multiple takes.

Implementation: In-house Synthesia videos support role-specific module playbooks, localization and rapid updates.

Problem

Multilingual vendor/partner enablement

Before → implementation

Before: Content needed to move faster across regions without adding production resources.

Implementation: One creator can generate localized courses and assets across EMEA and Latin America.

Problem

Certify and train 1,200–1,400 field specialists globally

Before → implementation

Before: No video-production budget; aging documents and presentations; traditional process could take more than a year for one video.

Implementation: Two engineers use AI-assisted scripting, scene design, quizzes and localization; SMEs review before LMS publication.

Problem

Keep 37,000 employees in 20+ countries consistently informed

Before → implementation

Before: Documents, slides and repeated explanations were too slow and inconsistent.

Implementation: ERGO News and other group communications are produced and localized in Synthesia across departments.

Problem

Clinical and operational training across US and Latin America

Before → implementation

Before: Centralized video requests created a bottleneck; live webinars were repetitive and hard to update.

Implementation: Distributed AI-video workflow lets the team create and update training rapidly.

Problem

Training videos for sales and internal teams

Before → implementation

Before: SMEs and instructional designers spent days creating videos and recording themselves.

Implementation: AI video lets IDs and SMEs create content without recording; templates and revisions are handled in-platform.

Problem

Sales and enablement video creation

Before → implementation

Before: Traditional video creation took hours and created a bottleneck for sales content.

Implementation: Synthesia compresses script-to-video production for enablement content.

Problem

Regulated financial learning content

Before → implementation

Before: Regulatory change requires fast updates; traditional production is slower and more expensive.

Implementation: AI video is integrated into digital learning alongside other media assets.

Problem

Train customers, partners and employees across markets

Before → implementation

Before: Text-based material and repurposed marketing content were less engaging and difficult to localize.

Implementation: Create master videos, then localize to 35 languages; local trainers proofread and deploy.

Problem

Train 20,000 employees across 70 markets

Before → implementation

Before: Traditional filming required repeated takes and was difficult to update or scale.

Implementation: Desk-based AI video is uploaded to the learning platform; classroom content is converted into prep videos.

Problem

Compliance and people training

Before → implementation

Before: Voiceovers and post-production made updates slow; text-heavy formats reduced engagement.

Implementation: Instructional design team uses Synthesia for training videos and rapid updates.

Problem

Global academy and digitalization training

Before → implementation

Before: Long recorded meetings produced hour-long content; external localization was expensive.

Implementation: Short Synthesia training videos with screen recordings and six-language localization.

Problem

Employee benefits and support communication

Before → implementation

Before: Long text updates were difficult for mobile/frontline employees; recordings were hard to update.

Implementation: HR moved benefits and wellness communication to scalable AI video.

Problem

Train 60,000+ employees

Before → implementation

Before: Static documentation and PowerPoints limited engagement and scale.

Implementation: AI video and API-powered automation support multilingual learning and recognition.

Problem

Sales onboarding and technical SAP training

Before → implementation

Before: Training development took weeks and required multiple tools.

Implementation: Synthesia videos are reviewed collaboratively and uploaded into Articulate/LMS workflows.

Problem

Video-based customer onboarding and content creation

Before → implementation

Before: Video creation traditionally required specialized production skills.

Implementation: Team members became creators; content was created and localized directly in Synthesia.