Hailuo AI

Hailuo AI is an AI video creation platform from MiniMax that helps users generate videos from text, images, and visual references. It brings multiple AI video models into one workspace, allowing creators to produce social media videos, product advertisements, cinematic scenes, animations, marketing content, and other visual projects without advanced video production skills.

Uses of Hailuo AI

Hailuo AI supports Text-to-Video, Image-to-Video, and reference-based video generation. Users can turn written ideas, product images, characters, illustrations, and other visual concepts into dynamic video content.

The platform can be used for:

Social media videos

Product advertisements

E-commerce product videos

Marketing campaigns

Cinematic scenes

Brand videos

Explainer videos

Storyboards

Character animation

Game visuals

Music videos

Creative experiments

Short films

Promotional content

Its multimodal workflows can combine different types of references, including images, video, audio, characters, and camera movement, giving creators more control over the final output.

Hailuo AI Models & Sub-Models

MiniMax H3

A newer multimodal video model that can work with text, images, video, and audio. It supports 5–15 second video generation with native stereo sound, character and motion references, targeted edits, and output up to 2K resolution.

Hailuo 2.3

A video generation model focused on smoother motion, stronger visual consistency, facial expressions, and commercial or product-focused scenes. It supports Text-to-Video and Image-to-Video generation with 768p and 1080p options and 6- or 10-second clips.

Hailuo 2.3-Fast

A faster version of Hailuo 2.3 designed for quicker and more economical video generation and iteration.

Hailuo 2.0

An earlier-generation Hailuo video model that remains part of the platform's broader video-generation ecosystem.

Hailuo 1.0

The original Hailuo model family, including specialised workflows such as Hailuo 1.0-Director for camera-direction-based creation and Hailuo 1.0-Live for animating illustrations.

Veo 3.1

Google's video generation model available through the Hailuo AI workspace, providing another option for high-resolution video generation and native audio.

Sora 2

OpenAI's video model available within Hailuo AI, providing another option for generating videos with physics-aware visuals and audio capabilities.

Seedance 2.0

ByteDance's video generation model, available through the platform, with Fast and mini variants for different generation needs.

Hailuo Video Agent

An agent-style workflow designed for building more complex videos by visually connecting multiple generation steps and concepts. It supports tutorials, explainers, narratives, short films, and projects with multiple connected scenes.

Key Features

Text-to-Video generation

Image-to-Video generation

Reference-based video creation

Multimodal video generation

AI-generated audio

Character references

Motion references

Camera movement control

AI video editing

Product video creation

Cinematic video generation

Multiple AI video models in one workspace

Video Agent workflows

Fast video generation options

High-resolution video generation

Pricing

Free: Hailuo AI offers limited free access with generation credits. Free users may have queue-based generation and watermarked downloads.

Paid: Paid plans use subscriptions and credits. Depending on the plan and model, users can receive additional credits, faster generation priority, and watermark-free downloads.

Free Trial: New users may receive promotional credits or trial access depending on the current offers. Pricing, credits, and promotional terms can change over time.

Best Use Cases

Hailuo AI is designed for AI video creators, marketers, e-commerce brands, social media managers, advertisers, filmmakers, designers, and businesses.

It can be used to transform product images into promotional videos, create social media content, visualise creative concepts, develop cinematic scenes, produce advertising assets, create storyboards, and experiment with different AI video models.

The multimodal capabilities of MiniMax H3 can be particularly useful for projects requiring multiple references, consistent characters, controlled motion, audio, and iterative video creation.